With email volumes on the rise and clutter an issue for recipients, having a strong subject line is as important as ever, particularly as consumers rate the subject line as one of their top motivators for opening an email.
Archives for July 5, 2013
Viewers stick with pay-TV or considering returning to a subscription because of an affinity for their favorite shows, while cost is a major driver of cord-cutting intent.
9 in 10 CMOs say they are personally responsible for the overall customer experience for their brand.
1 in 3 consumers have searched for a coupon on a mobile device, and slightly more than one-quarter have bought something in-store using a coupon they found on a mobile device.
15% of LGBT smartphone owners and the same percentage of tablet owners purchased hotels via their respective devices in the preceding three months.
Smart phone penetration among gay and lesbian web users reached record heights in 2012, at 91% and 82%, respectively.
Western Europe and North America are the only regions in the world where a majority of the online population is also a digital buyer.
Other fast-growing regions include Latin America, where total spending will reach $45.98 billion this year, or 3.8% of the total.
Asia-Pacific already accounts for nearly a third of all B2C eCommerce sales in the world, a share of the total just below North America’s.