This year alone, B2C ecommerce sales are expected to grow 23% in the Asia-Pacific region.
Archives for July 4, 2013
Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV.
Online adults in the US are more likely to discover websites via natural search engine results than through any other means, reports Forrester Research.
Millennial mothers share information about a range of products or services with others, and are more likely than the average mother to like, recommend, re-tweet or re-pin products or services online.
Hispanic households are more likely the average American household to own at least a single smart phone and they’re also more likely to be found watching video on their smart phones.
SMBs kept their goals for digital marketing simple: Driving sales and increasing brand awareness were No. 1 and No. 2, respectively.
Very few marketers in December 2012 were trying to make changes in their advertising activities on a daily basis.
Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.