About 9 in 10 Americans associate negative feelings with brands that have poorly performing mobile experiences.
Archives for July 3, 2013
The latest analysis from Jack Honomichl shows that while the rankings of the top 10 market research agencies in the US stayed put in 2012 from 2011, their fortunes varied quite widely.
The top position in Google search results enjoys 32.5% share of traffic, almost double the 17.6% afforded the next result.
Restaurants’ mobile advertising campaigns are overwhelmingly focused on driving foot traffic, reveals Millennial Media.
Airlines have experienced a modest increase in customer satisfaction for the second year running, according to the American Customer Satisfaction Index.
66% of consumers would be more likely to visit restaurants offering loyalty and rewards programs.
38.2% of US internet users subscribed to at least one daily deal in March 2013, down from 45.3% in September 2011.
The most popular activity students engaged in while watching TV was using Facebook or Twitter, at 63% of respondents.
Nearly seven out of 10 surveyed college students between the ages of 18 and 34 owned a smart phone in 2013, up 14 percentage points from 2012.