When consumers have an issue with a company that needs to be resolved, a leading 92% say that it’s important that their problem is taken seriously.
Archives for July 2, 2013
Internet users overwhelmingly disagree with the premise that they find online tracking to be harmless if it results in their being shown more relevant ads.
It’s true that mobile video remains only a small fraction of total TV consumption, but smart phones and tablets are eating up a larger share of online video viewing.
71% of retailers said social media is having a significant impact on their business, with a majority also citing mobile/online shopping (52%).
Marketers are ramping up their use of prospecting tools and while email remains the most common prospecting channel (86.7% using this year).
The greatest percentage of respondents (58%) said that content played a role in purchasing decisions when it helped them find new solutions to problems.
60% of B2B decision-makers worldwide said online content had a moderate effect on what vendors they chose to work with.
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.
Three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet.