Archive for July 1, 2013
YouTube vs. Vine Engagement Rates On Twitter, May 6 – June 5, 2013 [CHART]
New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.
Read MoreUpscale Latinos, June 2013 [TABLE]
Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.
Read MoreDevices College Students Own, June 2013 [CHART]
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
Read MoreGlobal Online Ad Spending Forecast By Format, 2013 [CHART]
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.
Read MoreUnderstanding Of Online Customer’s Experience, June 2013 [CHART]
44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).
Read MoreConsumer Attitude Toward Ads On TV vs Original Streaming Video, January 2013 [CHART]
45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.
Read MoreFactors Influencing Digital Video Spending, April 2013 [CHART]
73% of respondents saying better targeting would affect how much more they would spend on digital video.
Read MoreDigital Video vs. TV For Awareness & Engagement, April 2013 [CHART]
Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.
Read MoreDead Google Products [INFOGRAPHIC]
This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.
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