New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.
Archives for July 1, 2013
Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.
The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.
Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.
44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).
45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.
73% of respondents saying better targeting would affect how much more they would spend on digital video.
Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.
This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.