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Home » July 2013 » Articles for July 1, 2013

Archives for July 1, 2013

YouTube vs. Vine Engagement Rates On Twitter, May 6 – June 5, 2013 [CHART]

New data from Socialbakers indicates that tweets containing Vine uploads have a 0.031% engagement rate, not far behind tweeted YouTube videos’ rate of 0.048%.

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July 1, 2013 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Chart, Engagement Rates, Statistics, Twitter, Vine, YouTube

Upscale Latinos, June 2013 [TABLE]

Nielsen has released some data concerning upscale Latinos, which accounted for 29% of the Hispanic population last year but an outsized 37% of its total spending power.

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July 1, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, Ethnic Marketing, Generation X, Generations, Millennials Tagged With: Hispanics, Household Income, Latinos, Statistics, Table

Devices College Students Own, June 2013 [CHART]

The average 18-34-year-old college student owns 7 tech devices (6.9 to be precise), up from 6.4 last year.

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July 1, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Technographics, Video Games, Video Marketing, Visual Communications Tagged With: Chart, College Students, Computers, DVRs, eReaders, Feature Phones, Laptops, Mobile Gaming, Mobile Phones, Music Marketing, Photo Sharing, Smart Phones, Statistics, Tablets, Television, Video Game Marketing

Global Online Ad Spending Forecast By Format, 2013 [CHART]

Online ad spending around the world is projected to grow by 13.4% to reach $113.6 billion this year.

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July 1, 2013 By David Erickson
Filed Under: Ad Spending, Advertising, Internet Advertising, Mobile Advertising, Mobile Marketing, Online Advertising, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing, Video Advertising, Video Marketing Tagged With: Chart, Statistics

Understanding Of Online Customer’s Experience, June 2013 [CHART]

44% of respondents rated their company’s understanding of the online customer experience as either excellent (7%) or good (37%).

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July 1, 2013 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior, Website Marketing Tagged With: Chart, Consumer Experience, Statistics

Consumer Attitude Toward Ads On TV vs Original Streaming Video, January 2013 [CHART]

45% of consumers have a negative attitude to digital video ads vs. 39% who had negative opinions of ads shown on TV.

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July 1, 2013 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Consumer Behavior, Online Behavior, Television Advertising, Video Advertising, Video Marketing Tagged With: Chart, Statistics

Factors Influencing Digital Video Spending, April 2013 [CHART]

73% of respondents saying better targeting would affect how much more they would spend on digital video.

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July 1, 2013 By David Erickson
Filed Under: Ad Spending, Advertising, Video Advertising, Video Marketing Tagged With: Chart, Statistics, Targeting

Digital Video vs. TV For Awareness & Engagement, April 2013 [CHART]

Almost three-quarters of marketing professionals worldwide planned to increase their spending on branded video content or video ads in the next year.

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July 1, 2013 By David Erickson
Filed Under: Advertising, Consumer Behavior, Online Behavior, Television Advertising, Video Advertising, Video Marketing Tagged With: Brand Awareness, Chart, Engagement, Statistics, Television

Dead Google Products [INFOGRAPHIC]

This infographic from Wordstream (via Mashable) notes Google Reader’s passing with a trip through the Google products graveyard.

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July 1, 2013 By David Erickson
Filed Under: Email Marketing, Location-Based Services, Mobile Marketing, Search Engine Marketing, Social Media Marketing Tagged With: Aardvark, Dodgeball, Google, Google Answers, Google Buzz, Google Dictionary, Google Health, Google Labs, Google Lively, Google Notebook, Google Page Creator, Google Reader, Google SearchWiki, Google Talk, Google Wave, Google Zeitgeist, iGoogle, Infographic, Jaiku, Knol, Mobile Social, Picnik

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