Industries also showed wide variation in Facebook ad performance. The study found that general retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively. Clothing and fashion also performed well by this measure.
But many industries could not crack higher than a 0.03% page “like” rate, including technology, food and beverage, finance, entertainment, advertising and travel. Getting a strong page “like” rate is a product of both consumer interest and targeting, among other factors, and these industries may have more work to do to make sure they are reaching out to the right Facebook users. Read the rest at eMarketer.