Ad Viewability Benchmarks By Site Type, 2012 [CHART]

Chart - Ad Viewability Benchmarks By Site Type

The study also reveals that click-through rates tend to increase alongside viewability, a result that seems logical on the surface, as it’s fairly difficult to click on an unseen ad. Campaigns with viewability rates in the 80-10% range had an average CTR double that of campaigns with a 0-20% viewability rate (0.16% vs. 0.08%). Read the rest at MarketingCharts.

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