eMarketer estimates sponsorship spending in the US will rise 22.1% this year, from $1.54 billion in 2012 to $1.88 billion.
Archives for June 28, 2013
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
The sponsored check-in story achieved the highest clickthrough rate (CTR) by a significant margin.
Research from comScore has shown that the average TV show is about one-quarter ads, while new figures from comScore indicate that online video ads accounted for just 2.6% of all minutes spent watching online video last month.
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
In May, Americans watched an average of 96.5 ads each, up significantly from 81.6 the prior month.
About 53% of the US population watched online video ads in May, relatively unchanged from April’s 52.6%.
After a big jump last year, discretionary spending by college students is expected to remain largely flat this year at $117 billion, per the latest College Explorer report from re:fuel.
Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.