About 2 in 3 in-stream video ad impressions come from 4 advertiser categories.
Archives for June 25, 2013
Smart phone users spent just 13% of their time using the mobile web, and iPad users a relatively larger – but still minor – 24%.
TV Everywhere has yet to reach 50% of America’s multichannel TV subscribers.
Revenues from video game sales reached $14.8 billion last year.
Just fewer than seven out of 10 US residents had ever played video or computer games.
Women made up 45% of the gaming audience, and 68% of gamers were over the age of 18.
Through 2015, the more advanced social network markets of North America, Western Europe and Central and Eastern Europe will have the highest penetration rates worldwide.
Though Asia-Pacific will have the largest social network population worldwide through 2017 and the Middle East and Africa will have the second-largest audience starting next year, their population penetration rates are among the lowest.
The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, an 18% increase. By 2017, the global social network audience will total 2.55 billion.