Traditional TV consumption continues to drop off on a year-over-year basis among 18-24-year-olds, though the rate of decline slowed somewhat in Q1.
Archives for June 24, 2013
Consumers were more likely than marketers to choose traditional media sources such as newspapers and TV as best for advertising (47% vs. 41%), and also more likely to see their family, friends and co-workers as influential (31% vs. 22%).
80% consumers in the US & UK said that one of their top 2 frustrations about companies’ use of online communications was too many unwanted email messages.
60% of respondents said that omnichannel efforts can drive a great deal of value in brand marketing and brand awareness, with another 33% saying the efforts can drive some value.
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smart phone traffic.
Tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users.
Google predicted that US hotel searches would be up 24% in 2013 overall, but that includes a 68% uptick in searches from mobile devices against a 4% decrease in desktop queries.
54% of respondents found websites through natural search results in 2012, up from 50% in 2011.