The proportion of study respondents who interact with TV-related content on social media on at least a weekly basis is triple those who do so on a daily basis (37% vs. 12%).
Archives for June 21, 2013
This infographic about the history of public relations was created by GroupHigh.
Pew’s Internet & American Life Project found 34% of American adults reporting ownership of a tablet, almost double the 18% adoption rate it found in a survey fielded in April 2012.
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.
Total US spending related to Father’s Day (Sunday, June 16, 2013) should reach almost $13.3 billion in 2013.
Mobile will be the dominant platform to reach US millennials for the foreseeable future.
The 18-to-34-year-old segment still makes up a large portion of digital automotive media consumption.
In 2001, 18- to 34-year-olds registered 24% of all new vehicles in the US; by 2012, that figure had dropped to 13%.
The Great Recession decimated auto sales volume in the US across the board, and may have swept a significant fraction of the youngest consumers from the automotive market permanently, as many learned to make do without a vehicle.
Among leading brands, media and creative agencies in the UK, Europe and North America, 58% believe that for the same investment they can achieve better share of engagement with online video than with TV.