Archives for June 20, 2013

LGBT Mobile Shopping Activities, June 2013 [CHART]

Men are more likely than women to engage in a variety of mobile shopping activities, with gay men more likely to: use mobile scanners while shopping (39% vs. 32%).

Consumer Preference For Retail Self-Check Out, June 2013 [CHART]

3 in 5 consumers around the world would be interested in shopping at a fully automated “self service” store with vending machines and kiosk stations offering a virtual customer service.

US Outdoor Ad Revenue Growth, Q2 2011 – Q1 2013 [CHART]

Outdoor ad spending was up 4.5% year-over-year in Q1, reaching $1.5 billion.

US Mobile Display Ad Revenues By Company, 2011-2015 [TABLE]

Facebook is the leading player and will rake in just over one in three mobile display dollars this year, after traffic acquisition costs (TAC).

US Mobile Search Ad Revenues By Company, 2011-2015 [TABLE]

Google alone took in 82.8% of all mobile search ad revenues last year.

Global Net Online Ad Revenues By Company, 2011-2013 [TABLE]

Both Google and Facebook are increasing revenues at faster rates than the overall digital ad spend market.

Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

Global Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]

Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.

Global Mobile Ad Revenues By Company, 2011-2013 [TABLE]

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.