The creepiest were loyalty programs that see details of friends’ behavior, mentioned by more than half of respondents.
Archives for June 18, 2013
US internet users on average participated in 7.4 loyalty programs last year.
Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.
As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.
eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012.
Desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion.
25% of sports fans use social media to follow leagues, teams and players online.