Archives for June 17, 2013

Affluent Shoppers’ Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.

Only 2% of total TV viewership by American broadband subscribers who watched at least five hours of TV per week occurred on a tablet or smart phone.

PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017.

Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.

Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4.

Netflix accounts for almost one-third of North American peak downstream internet traffic.