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Home » June 2013 » Articles for June 17, 2013

Archives for June 17, 2013

Affluent Shoppers’ Preferred Purchase Channels By Demographic, April 2013 [CHART]

The store still won out as the most common place to make a purchase among affluent consumers, cited by 78% of respondents.

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June 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, eCommerce, Generations, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Website Marketing Tagged With: Affluent Marketing, Computers, Direct Mail, Gender, Household Income, mCommerce, Men, Mobile Apps, Mobile Websites, Online Shopping, Shopping, Smart Phones, Statistics, Table, Tablets, Telephone, Women

mCommerce Activities Of Affluent Americans By Device, April 2013 [TABLE]

Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.

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June 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, eCommerce, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Online Ratings, Online Reviews, Photo Marketing, Search Engine Marketing, Social Media Marketing, Technographics, Video Marketing, Visual Communications Tagged With: Affluent Marketing, eTailing, mCommerce, Mobile Video, Price Comparison, Retail Marketing, Showrooming, Smart Phones, Statistics, Table, Tablets

Where Americans Watch TV By Device, January 2013 [TABLE]

While smart mobile device users can now watch TV from anywhere, they still favor sitting at home to watch their shows.

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June 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Video Marketing Tagged With: Airline Marketing, Computers, Dental Marketing, Doctor Marketing, Hotel Marketing, IPTV, Mobile TV, Smart Phones, Statistics, Table, Tablets, Television, Travel Marketing

Time Americans Spend Watching Mobile TV By Device, January 2013 [CHART]

Only 2% of total TV viewership by American broadband subscribers who watched at least five hours of TV per week occurred on a tablet or smart phone.

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June 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Mobile Behavior, Mobile Marketing, Online Behavior, Technographics, Video Marketing Tagged With: Chart, Computers, Mobile Television, Smart Phones, Statistics, Streaming Video, Tablets, Television

US Traditional Media Revenue Outlook, 2013-2017 [CHART]

PwC has issued its annual “Entertainment & Media Outlook” report, which contains projections for online and offline media markets through 2017.

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June 17, 2013 By David Erickson
Filed Under: Advertising, Magazine Advertising, Newspaper Advertising, Print Advertising, Radio Advertising, Television Advertising Tagged With: Chart, Entertainment Marketing, Magazines, Media Marketing, Newspapers, Radio, Revenues, Statistics, Television

Mothers’ Mobile Use By Weekday, June 2013 [CHART]

Almost 40% of mothers’ weekly time spent with their mobiles is on Saturday (18.5%) and Sunday (19.3%).

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June 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Mothers, Smart Phones, Statistics

B2B Procurers’ Online Shopping By Age, June 2013 [CHART]

Millennial B2B buyers are far more likely than their older counterparts to make online purchases.

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June 17, 2013 By David Erickson
Filed Under: B2B Marketing, Baby Boomers, Consumer Behavior, eCommerce, Generation X, Generations, Millennials, Online Behavior, Silent Generation Tagged With: Chart, Online Shopping, Shopping, Statistics

Email Volume Variance By Industry, Q1 2013 [CHART]

Email volume increased by 11.6% year-over-year in Q1, following a 5.4% year-over-year increase in Q4.

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June 17, 2013 By David Erickson
Filed Under: B2B Marketing, Email Marketing, Multichannel Marketing Tagged With: Chart, CPG Marketing, Entertainment Marketing, Media Marketing, Statistics, Travel Marketing

Subscription On-Demand Video Market Share, Q1 2012 vs Q1 2013 [CHART]

Netflix accounts for almost one-third of North American peak downstream internet traffic.

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June 17, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Video Marketing Tagged With: Amazon, Amazon Prime, Chart, Hulu, Netflix, On-Demand Content, Statistics, Streaming Video, Television

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