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Television Viewing Places By Device, June 2013 [TABLE]

Table - Television Viewing Places By Device

When it comes to where mobile TV is being viewed, the research adds to other studies that have shown that most mobile usage occurs in the home. Indeed, 64% of smartphone TV viewing occasions occurred at home, a finding that aligns almost exactly with previous research from the IAB. Outside of the home, smartphone TV viewing tends to occur most often at work or at the office (23%) and in transit or commuting (12%).

Tablet viewing is even more heavily performed at home, at 82% of the measured occasions. Read the rest at MarketingCharts.