A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013. OPA found that while the percentage of those who purchased personal care and beauty products was only 17%, that number was higher than in other categories, such as food and beverage, and health, healthcare and pharmaceuticals. In addition, the gap on tablets between the percentage who researched vs. the percentage who bought was among the narrowest for the personal care and beauty category. Read the rest at eMarketer.
Home » B2B Marketing Statistics & Trends » Products Researched & Purchased On A Tablet, March 2012 [TABLE]