A survey from the Online Publishers Association compared product research with product purchase by category among tablet users in March 2013.
Archives for June 14, 2013
In 2011, there were 23.2 million US mobile shoppers using tablets.
The content that beauty consumers devour in magazines are ripe for the interactive opportunities that tablets can provide.
64% of smart phone TV viewing occasions occurred at home.
On the traditional TV, news and business (31%) got the edge on drama (30%) and comedies (29%) as the top genres by percentage of viewing occasions.
A plurality of tablet (22%) and smart phone (28%) TV viewing occasions tracked occurred during the daytime, between 9 AM and 3 PM.
While physical purchases represented 88% of total spending on Entertainment & Media content in 2008, that number has dropped to 73% this year, and will fall to 53% by 2017.
Just 14% of respondents either skip over retailers’ updates (8%) or claim to not notice them at all (6%).
28% of grocery shoppers indicated they regularly print a coupon from a website before, during or after their grocery shopping trips, up from 24% in the Fall of 2012.
During the 3-month period ending in April 2013, comScore says that the share of mobile subscribers with a smartphone was essentially flat from March, at 58%.