The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.
Archives for June 13, 2013
US internet users in the 18-to-34 age bracket were much more likely than older respondents—30% vs. 18%—to have clicked on ads in search engines.
95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.
Newspaper circulation around the world dropped by only 0.9% in 2012, as losses in North America and other regions were almost completely offset by gains in Asia.
Just 2% of all TV hours logged were on tablets (1%) or smart phones (1%).
When consumers visited a retail site online, 1 in 3 went to Amazon.
27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.