87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection, according to a new report from the CMO Council and NetLine, and 35% believe that online content highlights the vendors that best understand their needs. With such emphasis being placed on content marketing, it’s imperative that B2B brands understand what types of content best influence these buyers.
The study highlights B2B content seekers’ attitudes from a number of different perspectives. One angle is the characteristics that B2B buyers are looking for in online content, and what proves a turnoff. Read the rest at MarketingCharts.