Online ad revenues grew by 15.8% year-over-year in Q1, increasing from $8.3 billion to $9.6 billion.
Archives for June 12, 2013
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
About two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process.
Travel advertisers will devote nearly three-quarters of spend to direct response formats.
CPG advertisers are focused on branding efforts: 62% of digital spending will go toward banner ads, rich media, sponsorships and video, eMarketer estimates.
Digital ads placed by financial services firms in the US will account for 12.4% of total digital ad spending this year, a share that will also hold steady throughout the forecast period.
Though growth rates for retail digital ad spending are falling, with a 14% increase expected this year, the industry will hold on to a steady share of total spending throughout the forecast period.
Four of the six industries growing their digital ad spending at or above overall market rates are retail, financial services, consumer packaged goods & travel.
87% of B2B content consumers say that online content has a major (27%) or moderate (60%) impact on their vendor selection.