Looking first at Asians, the study demonstrates that Jamba Juice scores highest with an index of 390, meaning that Asians are almost 4 times as likely as the average consumer to visit a Jamba Juice. In-N-Out Burger (292) also indexes strongly among Asians, as it does with Hispanics (296). Hispanics were more than 4 times as likely to visit Pollo Tropical (410) as the average consumer, while also demonstrating an affinity for El Pollo Loco (299). Among African-Americans, Church’s indexed highest (311), with Checkers (256) and Popeye’s Chicken & Biscuits (236) following. Finally, Caucasians were 36% more likely than the average consumer to visit Taco Johns, and 32% more likely to visit Culver’s. Read the rest at MarektingCharts.
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