The desktop and laptop remained the No. 1 place where users accessed sites, but the smart phone wasn’t far behind.
Archives for June 7, 2013
Googl+ had the second-highest number of account holders among both men and women, leading Twitter by approximately 10 percentage points for both genders.
The largest problem seen by executives in using data analytics was the absence of investment in new technology.
Almost six in 10 respondents said Big Data largely informed marketing techniques related to search, email or SMS, while about half said they saw a large effect on customer segmentation practices.
While 33% admitted to a basic understanding of data analytics, 44% thought of their group as proficient.
Americans spend about an hour each day on their smart phones (58 minutes to be exact).
Acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and creating consistent, relevant and positive customer experiences across channels (34%) are among the top challenges being faced by marketers today.
Asked their motivation for deal shopping, 36% of “general market women” said that they’re on a strict budgets and that deals help them live within their means and stretch their dollars.