More mobile video ad views took place on an iPhone (31.4% share of mobile and tablet ad views) than an Android phone (22.5% share) in Q1.
Archives for June 6, 2013
A survey from M-GO of streaming media consumers finds that new TV shows are their most popular type of programming, cited by 68% of respondents, with new movies (46%) and older movies (44%) in tow.
57% of respondents said they are always actively trying to grow their email lists.
86.7% of video views on “Linear + Digital” networks were less than 5 minutes in length, as were 86.2% of video views on “Digital Pure-Play” networks.
Google stands alone at the top of the list, with an estimated $37.9 billion in revenues, more than $10 billion ahead of its nearest competitor, The DirectTV Group.
30% of mothers shared content on the ShareThis network during the period, compared to 10% of the network’s overall average.
3 in 4 American adults report having noticed billboard (static or digital), transit or street-level advertising in the past month.
Asked if they had ever heard of native advertising, fully 85% of respondents answered in the negative.
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Tablets accounted for 10.6% of e-commerce site traffic in Q1, up from 8.9% a quarter earlier, while smartphones also exceeded 10% of traffic (10.44%), though with only slight growth from the previous quarter.