35% of mobile device owners watch videos on their device.
Archives for June 5, 2013
Online video ads bested their March record of 13.2 billion views by about 70 million or so views in April.
Among mobile owners who booked travel in the past 90 days, only 53% used a single device (smart phone, tablet, or laptop) to do so.
Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011.
Double-digit mobile gaming growth rates will continue into 2015, when half of all US residents are expected to play games via their mobile phone at least once per month.
This year, the largest share of revenues will come from downloads of games themselves, with in-game purchases accounting for just slightly less.
Mobile gaming has been a high-growth market in recent years, with revenues increasing at triple-digit rates in 2012 and 2011.
Marketers allocated 60% of their offline budget to branding vs. 42% of their digital budget.
Marketers seem to have no hesitations about social, as 55% of respondents said they were putting more dollars to the format, while no advertisers reported decreasing social investments.