One in ten young people have been rejected for a job because of their social media profile.
Archives for June 4, 2013
Most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%).
Nearly seven in 10 respondents distributed their content in digital media other than email or the brand’s own website, while 67% purchased advertising space for their content.
Fifty-eight percent of agencies said they had obtained branded content from the publishers from whom they purchased media, making it the most popular source.
Western Europe as a whole will reach 50% smart phone market penetration in 2014.
South Korea led the world last year in the share of mobile users who used a smartphone, at 60%.
The worldwide smart phone penetration is expected to remain just under one-third in 2013 and will approach the halfway point by 2017.
Viewers average 10 TV-related activities on social media on a weekly basis.
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.