Among Millennials (ages 18-35), men and women display different priorities when it comes to their preferred pastimes, according to [PDF] survey results from the Urban Land Institute (ULI) and Lachman Associates. Presented with a list of uses of free time and asked to select up to 5 favorite activities, a leading 58% of men said they watch TV, with about 4 in 10 saying they listen to or play music (43%), play computer games (42%), spend time with friends (41%) and spend time with family (38%). Among women, spending time with family (57%) is most popular, closely followed by watching TV (54%), with reading (47%), spending time with friends (43%), and listening to or playing music (39%) rounding out the top 5 most frequent activities.
It’s interesting to note that TV remains a popular free-time activity among Millennials: recent signs are that Millennials are moving their video viewing to other screens, although traditional TV remains their primary viewing source. Read the rest at MarketingCharts.
Other Articles You May Enjoy:
- Time Using Tablets By Activity, September 2013 [CHART]
- Americans’ Daily Media Consumption, 2012 vs 2013 [CHART]
- Parents & Family Entertainment Spending, March 2013 [TABLE]
- Consumer Purchase Decision Information Sources, January 2013 [CHART]
- Americans’ Favorite Media Activities By Generation, March 2013 [CHART]