58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.
Archives for June 3, 2013
Just 6% of smartphone users conducted their most recent mobile retail search in-store.
83% of respondents said they like to find rebates when shopping in-store, and the same percentage said that a discount via rebate is attractive when shopping online.
Marketing budget conditions have improved for the 5th consecutive month.
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
While YouTube was only the most important social platform for 4% of SMBs total, it is where the greatest percentage of businesses planned to make future investments.
Email and paid search are some of the easiest channels to include in attribution programs.
Some 28% of marketers worldwide indicated that measuring attribution across channels is an important analytic objective in 2013.
Only 26% of companies worldwide used advanced forms of marketing attribution—ones that go beyond simple last-click analysis.