Social Advertising Buying Strategies, Q1 2013 [CHART]

Chart - Social Advertising Buying Strategies

Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative. A much smaller group—35%—were interested in targeting several niche audiences, a sign that advertisers may be writing off some of the potential benefits of ad targeting on social media. Read the rest at eMarketer.