For the third consecutive year, YouTube is the channel where most marketers plan on increasing their social media efforts, according to survey results from Social Media Examiner’s latest annual “Social Media Marketing Report”.This year, 69% plan to increase their YouTube marketing efforts in the near future, while another 17% plan to maintain current levels, and just 13% don’t have any plans to utilize the platform. Last year, 76% planned to increase their YouTube efforts, against 33% who didn’t plan any such marketing activities, while the year before, 77% planned to increase their efforts versus 10% who had no YouTube marketing plans. But YouTube adoption has remained flat: it stood at 56% in 2011, 57% in 2012, and is once again at 56% this year.
Nevertheless, YouTube is one of the top 5 platforms in use this year, ahead of Google+ (42%) and Pinterest (41%), but remaining behind the ubiquitous Facebook (92%), as well as Twitter (80%), LinkedIn (70%), and blogging (70%). Read the rest at MarketingCharts.