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Home » May 2013 » Articles for May 31, 2013

Archives for May 31, 2013

Mary Meeker: State of the Internet, 2013 [PRESENTATION]

Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.

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May 31, 2013 By David Erickson
Filed Under: Advertising, Consumer Behavior, Content Marketing, eCommerce, International, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Marketing Tagged With: Chart, Mary Meeker, Presentation, Smart Phones, Tablet Computers, Tablets

Advertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]

Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.

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May 31, 2013 By David Erickson
Filed Under: Advertising, Consumer Behavior, Internet Advertising, Online Advertising, Online Behavior, Outdoor Advertising, Print Advertising, Radio Advertising, Social Media Advertising, Social Media Marketing, Television Advertising Tagged With: Brand Marketing, Chart, Statistics

Teen & Adult Social Networking Use, 2008-2012 [CHART]

Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.

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May 31, 2013 By David Erickson
Filed Under: Baby Boomers, Consumer Behavior, Demographics, Generation X, Generations, Millennials, Online Behavior, Social Media Marketing Tagged With: Chart, Statistics, Teen Marketing, Twitter

Top Social Media Marketing Benefits, May 2013 [CHART]

The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).

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May 31, 2013 By David Erickson
Filed Under: eCommerce, Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Chart, Customer Loyalty, Lead Generation, Statistics

Millennials’ Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]

Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.

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May 31, 2013 By David Erickson
Filed Under: Consumer Behavior, Demographics, eCommerce, Generations, Millennials, Online Behavior, Search Engine Marketing Tagged With: Apparel Marketing, Beauty Marketing, Chart, Consumer Electronics Marketing, eTailing, Retail Markerting, Shoe Marketing, Showrooming, Statistics, Webrooming

Accepting Advertising For Free Content, May 2013 [CHART]

Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).

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May 31, 2013 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Consumer Behavior, Content Marketing, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Beverage Marketing, Book Marketing, Chart, Food Marketing, Mobile Apps, Music Marketing, Newspapers, Smart Phones, Statistics, Tablets

Social Advertising Buying Strategies, Q1 2013 [CHART]

Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.

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May 31, 2013 By David Erickson
Filed Under: Advertising, Social Media Advertising, Social Media Marketing Tagged With: A/B Testing, Bid Management, Chart, Statistics

Ad Pros’ Social Media Marketing Tactics, Q1 2013 [CHART]

73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.

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May 31, 2013 By David Erickson
Filed Under: Advertising, Blog Marketing, Content Marketing, Social Media Advertising, Social Media Marketing Tagged With: Blogging, Chart, Microblogging, Social Media Apps, Social Media Marketing Tactics, Statistics, Tactics, Twitter

Core Competencies Of Data Management Platforms, September 2012 [CHART]

DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.

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May 31, 2013 By David Erickson
Filed Under: Analytics Tagged With: Chart, Data Management Platforms, Statistics

Top Big Data Challenges, 2012 [CHART]

83% of respondents said processing disparate sets of information was a leading Big Data challenge.

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May 31, 2013 By David Erickson
Filed Under: Analytics Tagged With: Big Data, Chart, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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