Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Archives for May 31, 2013
Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.
73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.
DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.
83% of respondents said processing disparate sets of information was a leading Big Data challenge.