Archive for May 31, 2013
Mary Meeker: State of the Internet, 2013 [PRESENTATION]
Mary Meeker’s latest edition of the annual Internet Trends report finds continued robust online growth.
Read MoreAdvertising Effectiveness For Prompting Social Interactions With Brands, May 2013 [CHART]
Respondents reported being most likely to notice brand-related social accounts in online banner ads (27.2%), but a relatively high number also notice them in TV (24.1%) and print (21.1%) ads.
Read MoreTeen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
Read MoreTop Social Media Marketing Benefits, May 2013 [CHART]
The top benefits of social media marketing are increased exposure (89%) and increased traffic (75%).
Read MoreMillennials’ Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Read MoreAccepting Advertising For Free Content, May 2013 [CHART]
Mobile device owners would prefer to spend time engaging with advertising in order to receive free content, whether that be a tablet (77%) or smartphone (70%) application, or even a newspaper (66%).
Read MoreSocial Advertising Buying Strategies, Q1 2013 [CHART]
Six in 10 social advertisers who either purchased ads or paid to promote content on social media properties rotated through multiple pieces of creative.
Read MoreAd Pros’ Social Media Marketing Tactics, Q1 2013 [CHART]
73% of respondents used branded pages on social networks to deliver messages, making it the most popular social media tactic among social advertisers.
Read MoreCore Competencies Of Data Management Platforms, September 2012 [CHART]
DMPs can standardize disparate data sources to build a larger, more descriptive picture of a customer or audience base that marketers can act upon.
Read MoreTop Big Data Challenges, 2012 [CHART]
83% of respondents said processing disparate sets of information was a leading Big Data challenge.
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