What kind of social behaviors do local media fans exhibit on Facebook and Twitter? It depends on the medium.
Archives for May 30, 2013
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).
Customer satisfaction with pay TV providers remains relatively low, although it has increased slightly after remaining flat for 3 consecutive years.
38.7% indicated that their data-driven marketing spending increased quarter-over-quarter, with another 41.9% reporting a steady level of spending.
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
19% of elementary school students used smart phones and 42% of middle school students did so as well.
In 2013, according to Leichtman, 22% of US consumers surveyed said they streamed Netflix weekly—more than five times as many as watched content via Netflix in 2010.
While 60% of US internet users still had a cable TV subscription in May, another 23% said they had a subscription in the past, but not any longer.