70% of brands and 77% of agencies have employed branded content marketing for advertising purposes in the past year.
Archives for May 29, 2013
Just 1 in 10 users find Twitter ads such as Promoted Tweets to be “very effective,” although another 45% find them to be “somewhat effective.”
Executives at large companies who rate themselves highly in terms of their digital capabilities are more likely to have confidence in their future competitive position.
Click-through rates for the repurposed TV content (1.11%) and for the made-for-web content (1.09%) were evenly matched.
Healthy growth in digital (9%) and off-air (5%) helped offset a sluggish quarter for spot advertising, which was down 2% from Q1 2012.
eMarketer’s estimate for mobile travel sales—which includes both tablets and smartphones—will nearly double this year, increasing from $7 billion to $13.6 billion.
81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online.
US digital travel sales are expected to slowly but steadily increase between 2013 and 2017, achieving a 5.36% compound annual growth rate.
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.