Product Categories That Interest Mobile Moms, March 2013 [CHART]

Chart - Product Categories That Interest Mobile Moms

Clothing and beauty ranked as the top product categories for which moms shopped on their smartphones and tablets, at 56% and 47%, respectively. Households products ranked third, researched by 42% of respondents, a significant figure for CPG brands, which have already moved quickly into the mobile advertising space. Read the rest at eMarketer.

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