Price-monitoring platform Dynamite Data’s research showed just how marked the frequency of price changes have become. Looking at a two-week period around Thanksgiving, when retailers use the holidays as a testing ground, major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011. Both Amazon and Sears manipulated prices daily on around one-quarter of their products during the holiday period last year. Read the rest at eMarketer.
Home » eCommerce Marketing Statistics & Trends » Daily Holiday Price Changing By Select US Retailers, 2011 & 2012 [CHART]