Archive for May 22, 2013
Top North American Downstream Traffic Sources, May 2013 [CHART]
Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%.
Read MoreUK Customer Service & Loyalty, May 2013 [TABLE]
56% of UK consumers say they would never use a company again if faced with a negative customer service experience.
Read MoreAmericans & On Demand Entertainment, May 2013 [TABLE]
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.
Read MoreAd Click-Through Rate By Format, 2012 [CHART]
In-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads.
Read MoreDigital Channels By Ability To Drive Store Traffic & Sales, May 2013 [CHART]
Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.
Read MoreSenior Execs Attitudes Toward Social Media, May 2013 [TABLE]
51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.
Read MoreGlobal Pricing Intelligence Adoption, April 2013 [CHART]
Just 13% of retailers around the world have fully deployed any pricing intelligence solutions.
Read MoreDaily Holiday Price Changing By Select US Retailers, 2011 & 2012 [CHART]
Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.
Read MoreStrategic Pricing Challenges, 2012 & 2013 [CHART]
Online retailers looking to gain margin advantage are increasingly using dynamic pricing.
Read More