Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%.
Archives for May 22, 2013
56% of UK consumers say they would never use a company again if faced with a negative customer service experience.
Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.
In-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads.
Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.
51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.
Just 13% of retailers around the world have fully deployed any pricing intelligence solutions.
Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.
Online retailers looking to gain margin advantage are increasingly using dynamic pricing.