Archive for May 21, 2013
Concentration Of Twitter Activity, May 2013 [CHART]
The top 1% of Twitter users accounted for 20% of all tweets.
Read MoreAffluents' Shopping Habits, May 2013 [TABLE]
Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online.
Read MoreMost Common Social Media Ad Targeting Methods, May 2013 [CHART]
Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.
Read MoreSources That Inspire Online Purchases, May 2013 [CHART]
Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).
Read MoreRetailers' Views Of The Future, May 2013 [CHART]
In general, retailers feel that future retail growth will come primarily from digital channels, not stores, with 40% agreeing with that sentiment, versus 29% disagreeing.
Read MoreUse Of Third-Party Data In Online Ad Campaigns, April 2013 [CHART]
More than half of agencies surveyed used third-party data in their digital advertising efforts, and 39% of advertisers and ad platforms each said the same.
Read MorePreferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]
Where third-party data really came in handy was in targeting digital display ads.
Read MoreUse Of Audience Targeting In Display Advertising, April 2013 [CHART]
More than nine out of 10 agencies and ad platforms said they used targeting.
Read MoreConsumers Who Find Native Advertising Misleading, October 2012 [CHART]
In October 2012, a high percentage of US internet users found ads that appeared as content misleading.
Read MoreEffectiveness Of Native Video Ads, December 2012 [CHART]
A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators
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