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Mom’s Engagement Prompts, May 2013 [TABLE]

Table - Mom's Engagement Prompts

81% of mothers will engage more with a brand if they are offered a reward, details PunchTab in new survey results, with mothers likely to respond to a variety of reward options in several different ways. Financial rewards are highly likely to spur a response, with 83% of respondents saying they would be motivated to engage with a brand if it offered free products and services, and 82% saying the same about receiving gift cards. But non-financial rewards work for many, too: two-thirds would be happy to receive perks associated with “elite” status.

Some of the types of exclusive access mothers would like to receive as a reward include the opportunity to purchase new products before they’re available to the general public (39%), the opportunity to influence the company’s future products or designs (38%), and merchandise with a brand’s logo on it (37%). Read the rest at MarketingCharts.