Skip to content

Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]

Chart - Effect Of Mobile & Tablet Advertising On Branding

There is no question that as mobile and tablet advertising help companies achieve their brand goals, and thereby drive sales, it is spurring bigger outlays. InsightExpress found that in 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability. Tablets performed particularly well. Read the rest at eMarketer.