Archive for May 20, 2013
Percent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]
Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Read MoreInstagram Adoption By Brands, May 1 – February 1, 2013 [CHART]
The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st.
Read MoreSmart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as smart phone shoppers.
Read MoreMom's Engagement Prompts, May 2013 [TABLE]
81% of mothers will engage more with a brand if they are offered a reward.
Read MoreeCommerce Spending, Q1 2007 – Q1 2013 [CHART]
US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.
Read MoreCarnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]
From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.
Read MoreUS Mobile Media Ad Spending By Format, 2010-2015 [TABLE]
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
Read MoreEffect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
Read MoreUS Mobile Marketing Spending By Type, 2010-2015 [TABLE]
This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.
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