Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.
Archives for May 20, 2013
The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st.
79% of smart phone owners qualify as smart phone shoppers.
81% of mothers will engage more with a brand if they are offered a reward.
US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.
From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.
In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.
In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.
This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.