Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART]

Chart - Interactive Online Video Advertising Effect On Branding

The interactivity of user’s choice is just one active ad format marketers can decide to include in their online video campaigns. A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results. Read the rest at eMarketer.

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