Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.
Archives for May 17, 2013
The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012.
61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.
Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.
Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.
More than seven in 10 small businesses had used mobile technology for social media and email marketing.
A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.
CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.
US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.