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Average Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]

Chart - Average Monthly mCommerce Spending Among IYP Mobile App Users

Not only were IYP mobile app users wealthier than smartphone users in general—already an affluent group—they were also more likely to make mCommerce smartphone purchases. Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.

And they spent more on purchases made via the device, with about one-quarter of IYP users spending $200 or more on mCommerce purchases during the month, compared with 9% of smartphone user respondents. Read the rest at eMarketer.