Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital. However, it’s shortsighted to assume that this year’s triple-digit growth means mobile video is becoming the dominant video ad format. In fact, while spending growth rates point to market energy and advertiser interest, a channel’s share of the total is a more important indicator of its place in the entire ad spending universe. Read the rest at eMarketer.
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