Archive for May 14, 2013
Media Spend Channel Efficiency, Q1 2013 [CHART]
Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.
Read MoreReasons People Listen To AM/FM Radio, May 2013 [CHART]
40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.
Read MoreMobile Advertising Targeting Trends, Q1 2013 [CHART]
58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1.
Read MoreAverage CMO Tenure, 2004-2012 [CHART]
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.
Read MoreSmall Business' Mobile Technology Use, May 2013 [CHART]
66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.
Read MoreAmericans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
Read MoreBranded Vines More Likely To Be Shared Than Branded Videos [VINE]
According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.
Read MoreUS TV & Digital Video Ad Spending Growth By Type, 2012-2017 [TABLE]
Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.
Read MoreUS Mobile Video Ad Spending, 2012-2017 [CHART]
The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.
Read MoreRadio Listeners' Social Media Adoption By Generation, May 2013 [CHART]
Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.
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