Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.
Archives for May 14, 2013
40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.
58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1.
The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.
66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.
In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.
According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.
Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.
The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.
Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.