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Home » Search Engine Marketing Statistics & Trends [FEED] » Search Engine Optimization » Local SEOs’ Views On Social Media, May 2013 [CHART]

Local SEOs’ Views On Social Media, May 2013 [CHART]

Local SEOs’ Views On Social Media, May 2013 [CHART]
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Chart - Local SEOs' Views On Social Media

Perhaps due to the growing influence of social shares on search rankings, local SEOs are increasingly seeing social media as an effective marketing channel for local businesses, according to results from a BrightLocal industry survey. More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year, while fewer than 1 in 10 are of the opinion that it’s over-hyped. When it comes to generating leads customers for clients, though, SEOs are biased towards search, with 82% saying that “general search” is one of their top-3 most effective online channels.

Behind general search was local search, a top-3 tool for 62% of respondents. Social media came in fourth, at 26% of respondents, behind PPC (53%), but ahead of local directories, mobile, video marketing, classified websites, display ads, and deals/daily deals. Read the rest at MarketingCharts.

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May 13, 2013 By David Erickson
Filed Under: Search Engine Marketing, Search Engine Optimization, Social Media Marketing Tagged With: Chart, Local SEO, Statistics

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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