North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.
Archives for May 13, 2013
Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.
Only 22% of smart phone users have installed an application to locate a missing phone.
More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.
Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.
One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.
By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.
Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.
Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.
Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth with its Asia-Pacific, Middle East and Africa, and Latin American users.