Smart Phone Penetration, October 2011 – March 2013 [CHART]

Chart - Smart Phone Penetration

It’s a familiar trend, one that’s been seen throughout the beginning of 2013. Smartphone penetration continues to rise, and Apple keeps making inroads, hacking away at Google’s leading market share. During the 3-month period ending in March, smartphone penetration reached 58% of the mobile market, up a percentage point from the prior month and almost 30% year-over-year, according to the latest data from comScore. And for the third consecutive time, Google’s share of the smartphone market dipped compared to the prior 3-month period, as Apple’s grew.

Specifically, compared to the 3-month period ending in December 2012, Apple’s share of smartphone subscribers increased by 2.7% points to 39%, while Google’s share slipped by 1.4% points, to 52%. Those figures are similar to those seen in the 3-month period ending in February: given that comScore measures 3-month rolling averages, the figures suggest that Apple’s gains were made in the first couple of months of this year, and may have slowed since. Read the rest at MarketingCharts.