A study pitting native ads against banner ads has found the former attracting more attention and generating more lift.
Archives for May 10, 2013
83% of radio listeners in the US have a profile on a social networking site.
48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.
Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.
87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.
During the 3-month period ending in March, smart phone penetration reached 58% of the mobile market, up a percentage point from the prior month and almost 30% year-over-year.
More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.
22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.
40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.
More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.