Archive for May 9, 2013
Most Effective Factors For Increasing Conversions, May 2013 [CHART]
Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing.
Read MoreChange In Family Wealth By Race & Ethnicity, 2007-2010 [CHART]
The Great Recession widened the wealth gap between whites and minorities in the US.
Read MoreMother’s Day Spending, 2007-2013 [CHART]
The average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion.
Read MoreTop Gaining Site Categories, February-March 2013 [CHART]
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
Read MoreMost Popular Connected TV Apps, May 2013 [CHART]
40% of connected TVs are streaming content from Netflix, compared to just 17% used to watch video on YouTube, and 11% to watch Hulu or Hulu Plus.
Read MoreSearch & Website Retargeting Goals, February 2013 [CHART]
Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.
Read MoreRetargeting Tactics Used By Media Buyers, February 2013 [CHART]
Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.
Read MoreChanges In Retargeting Budgets By Tactic, February 2013 [CHART]
The greatest percentage of media buyers (60%) expected to up their FBX investment.
Read MoreConsumers' Pre- & Post-Real Time Marketing Behavior, February 2012 [CHART]
Nearly half of consumers said they would feel more positive after exposure to real-time marketing, while 46% would be more interested in the brand.
Read MoreDaily Time Media Consumption By Media, 2010-2012 [TABLE]
The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.
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