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Social Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]

Table - Social Tools New Vehicle Buyers Use For Research

A global Capgemini survey of new-vehicle buyers who had used the internet to research vehicles found that fully 61% of those in so-called mature markets, including the US, said they had used some form of social channel, including blogs and discussion forums, social networking sites and user-generated information sites. The response rate in developing markets was even higher, 95%. Read the rest at eMarketer.